The ever more frequent searches on the web for insurance is difficult at best. But the healthy competition has placed a cloud as some websites employ misleading tactics in a strategy to win over your business.
Web pages offering Mortgage Payment Protection (MPPI) is a prime example, as well as misleading claims on the product pages stating they compare 100’s of MPPI products when clearly they don’t as there not that many to compare in the whole market place.
Other strategies employed include awards with no credibility or value, and with some awarded with the so called independent expert judges being the award recipient and on the judging panel.
If you plan on making a buying decision based on a websites awards take another 10 minutes to Google it and check the validity of the award and the criteria it was awarded for. As it maybe just a fake or irrelevant to your purchase or awarded by a panel who maybe respectable but what is there background of expertise?
Many of these insurance websites with pointless awards tend not to include Defaqto Star ratings, which is industry recognised as providing information used for comparing all types of financial products. Their tools are also used by independent financial advisers to compare similar products and provide advice.
More information http://www.defaqto.com/
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